18
Nov
The Tradepal One-Click Policy
It is estimated that the current market for the exchange of secondary goods is $800B, this is an increase of $300B from 2009. To break it down further, each household has approximately $7,000 of unused items such as electronics and clothing among other items that are no longer of use but could be used by others.
Tradepal is a people-centric marketplace for physical goods, a sort of eBay where people use real identities and can trade using either cash and/or barter for wanted items.
What is the simple solution?
In a nutshell, at Tradepal we believe that in order to bridge the gap with technology, we need to make most of our functionalities/application by adopting a one-click policy:
- one-click signup
- one-click listing and sharing
- one-click listing import
- one-click inviting friends to our platform
- one-click befriending on Tradepal
- one- click chatting on Tradepal
Reducing FRICTION via the “One-Click Policy” is the way to go for quick product adoption.
How do we bridge the gap?
1- It’s Simple, we make sure that people use their Facebook credentials (Facebook Connect) to signup and use our site, rather than having to create a dedicated Tradepal username and password, and deal with confirmation emails back and forth. Who wants to remember another username and password?
2- Listing an item on Tradepal takes less than 60 seconds! On eBay, it can take anywhere from 5 to 10 minutes - per item. Tradepal streamlines the process by allowing users to type the first few letters of the item, next suggestions pop up to click on, no need to fill in every single field of the listing. Now you can list and automatically share the item with friends on Facebook or Twitter in one-click.
3- We are a social marketplace, so we encourage you to share listings with your friends on Facebook and followers on Twitter: whether it’s your item or someone else’s item, your garage sale or someone else’s.
4- We allow users to import all their listings from eBay in one-click.
Have an have an item in mind that you would like to list? Try us now