Trendsetting Women Leading Peer-to-Peer Marketplaces
When it comes to purchases, consumers vote with their pocketbooks. When it comes to “stuff”, a shift is underway as women are making wiser purchases while taking the lead in how to part with what they no longer need. But this isn’t your run-of-the-mill stuff as these savvy shoppers have their eye on items that will hold their value in the resale market. Following the emergence of the Mommy-blogger and Mom-preneur, the latest consumer trend is women whose purchases include a preplanned exit strategy — the future resale of the item. These shoppers will either utilize a peer-to-peer marketplace or do a swap, depending on the item.
A study conducted by Women at NBCU points out the growing trend of women who view themselves as more than just consumers, they consider themselves to be curators, collectors and even experts. Here are some key insights:
- Two-thirds prefer to spend $100 to get a resale of $35 rather than $5o with no resale value
- 76% are presently buying and selling via peer-to-peer marketplaces
- 60% were interested in selling on their Facebook page
- 77% would write about a product in exchange for a discount
The study also stated that as many as 89% of those surveyed prefer to own and then resell items rather than to rent or lease. Additionally, almost a quarter of those surveyed believe that within the next 10 years, the majority of purchases will be peer-to-peer transactions. These curators know their way around the marketplace and also know quality items and powerful brand names are key in the resale marketplaces.