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01

Feb

Five Ways Smartphone Growth Will Fuel Collaborative Consumption

While smartphones increase our ability to influence people, places and things through peer-to-peer sharing and location-based services, these devices are also helping to fuel collaborative consumption in many ways:



  1. Immediacy: Smartphones facilitate instant communication when it comes down to peer-to-peer transactions
  2. Trust: Matching mobile phone numbers helps authenticate peers
  3. Payments: Mobile payments fuels the growth of peer-to-peer commerce
  4. Reputation: Smartphones increase the use of social networks which in turn increase the social clout of more peers
  5. Network effects: More people connected on mobile networks increases the adoption and the use of peer-to-peer services



In 2011 smartphone technology led the way toward fueling the growth of mCommerce as users opted for more advanced devices. According to the latest release from the International Data Corporation (IDC), by 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs.





Car-sharing “Zipcar” Leveraging Mobile Internet

(Source: tradepal.com)

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