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Happy Valentine’s Day!

Happy Valentine’s Day!

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Introducing The New Consumer

The New Consumer is seeking to gain a sense of fulfillment by simplifying their lives and taking a holistic approach about their consumption habits.  In 2010, Andrew Benett and Anne O’Reilly launched a study highlighting the permanent shift in peoples’ perceptions about themselves as consumers. According to Euro RSCG’s New Consumer global survey, consumers are embarking on a re-discovery of the basic ideals that were the building blocks of society. As a matter of fact, 70% of the respondents surveyed admire people who live simply, while 71% were actively trying to improve who they are as individuals.

It appears that the New Consumer is focused on limiting their environmental impact while reducing their spending. Indeed, 64% of respondents feel good when making environmentally friendly consumption choices and 70% feel great about saving money. The undeniable trend is that the new consumer is rejecting hyper-consumption in preference for more sustainable alternatives.

One encouraging statistic in this survey is 48% of respondents have stated that they will not revert back to their old consumption habits - even after the economy rebounds. This proves a permanent state of change has occurred in the mind of the New Consumer. 

The New Consumer has made a conscious effort to shift priorities and revolves most decisions around their communities. They want to better themselves, their families and their future. 

Will collaborative consumption become the economic model of the New Consumer as they transform the way they shop and spend? Will they adopt the latest trends in transportation (sharing and renting car and bikes), accommodation (peer-to-peer short term rentals), travel (car pooling), space (workspace, storage, and parking sharing), neighborhoods (tool rental, swaps, garage sales) and work (workspace sharing, part-time tasking)? 

To review the survey, visit Euro RSCG’s New Consumer



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From the Materials Economy to the Sharing Economy

“We cannot run a linear system in a finite planet indefinitely!”, Annie Leonard bluntly states in The Story of Stuff. She even goes further by stating that recycling is not a permanent solution as it does not reduce the waste generated by the production cycle. The materials economy has impacted our wallets while our wasteful behaviors have devastated the environment. Her video compels viewers to evaluate their habits and to make a conscious shift in their consumption choices. 

Is our system in a crisis due to our old school throw-away mindset or are we transitioning into a new era of mindfulness where we make more conscious decisions as we evaluate their future impact?

Formerly reluctant consumers are now adopting the latest trend of selling seldom used items to offset the cost of being fashionable, pay bills or to giveaway rather than dump in landfills.The attributes we were raised on such as thrift, trust and goodwill are definitely making a comeback as the foundation of our communities. Consumers are increasingly adopting new services that allow peer-to-peer sharing, renting, and swapping. 

One intangible benefit from these peer-to-peer startups is they strengthen our communities while minimizing some of the negative impact on the environment. There is a lot of buzz happening around Collaborative Consumption, and 2012 seems to be the year where it might go mainstream, as evidenced by the NBC Nightly News segment ”In a down economy, sharing takes off”, as aired on Jan 15th, 2012. 

We consider “The Story of Stuff” video to be a founding block in the emergence of the Sharing Economy. It has been an inspiration in building our people-centric marketplace at Tradepal. 


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Tradepal: People-Centric Marketplace

"We must rapidly begin the shift from a ‘thing-oriented’ society to a ‘person-oriented’ society." - Martin Luther King Jr.


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Tradepal is now on Google+

(Source: googleplus)

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Trendsetting Women Leading Peer-to-Peer Marketplaces

When it comes to purchases, consumers vote with their pocketbooks. When it comes to “stuff”, a shift is underway as women are making wiser purchases while taking the lead in how to part with what they no longer need. But this isn’t your run-of-the-mill stuff as these savvy shoppers have their eye on items that will hold their value in the resale market. Following the emergence of the Mommy-blogger and Mom-preneur, the latest consumer trend is women whose purchases include a preplanned exit strategy — the future resale of the item. These shoppers will either utilize a peer-to-peer marketplace or do a swap, depending on the item.

A study conducted by Women at NBCU points out the growing trend of women who view themselves as more than just consumers, they consider themselves to be curators, collectors and even experts. Here are some key insights:

  • Two-thirds prefer to spend $100 to get a resale of $35 rather than $5o with no resale value
  • 76% are presently buying and selling via peer-to-peer marketplaces
  • 60% were interested in selling on their Facebook page 
  • 77% would write about a product in exchange for a discount

The study also stated that as many as 89% of those surveyed prefer to own and then resell items rather than to rent or lease. Additionally, almost a quarter of those surveyed believe that within the next 10 years, the majority of purchases will be peer-to-peer transactions. These curators know their way around the marketplace and also know quality items and powerful brand names are key in the resale marketplaces.


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Happy New Year To Our Beloved Pals

Happy New Year To Our Beloved Pals

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NYE Tip: Recipe for Gummy Shots To Ring In The New Year

Are you looking for something fun to offer guests at your NYE party? 

While champagne is necessary to complete the requisite toast to the New Year, Tradepal offers a little twist to the cocktail selection with vodka soaked Gummy Bears.


Gummy Shots Recipe:

To make this concoction, just get a large bag of gummy bears and a bottle of vodka (other clear spirits will work also) and let ‘em swim in it a few nights.

Here is how you do it:

1 - Start with a medium bowl, add the gummy bears and then pour the vodka (or other alcohol) over them until it is filled about an inch over the top of the bears. These bears will absorb the alcohol and swell up, so make sure the bowl can contain this size increase.

2 - Give the bears a stir and then cover the bowl and let ‘em soak in the refrigerator

3 - Over the next 2 to 3 days give ‘em a stir each day and watch them get bigger 

4 - Serve the Gummy Bears at your Soiree and enjoy!

                       Have a happy New Year from your friends at Tradepal!

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7 Garage Sale Tips from Tradepal

When preparing for a garage sale, place the emphasis on streamlining and organizing the process. Here are 7 things to consider:

1. Sort items

  • Classic decluttering taking mainly into account the utility value
  • Organize the garage sale by category

2. Displaying Merchandise

  • Fun labeling of items
  • Give a small write-up on the history of the item

3. Determining the Price

  • Show both the Original Price and — the Asking Price
  • Mention if you would consider a trade or if the price is Negotiable

4. Advertising (the hard part is driving the traffic)

  • Keep it short - showing address and date for the grand event
  • Street signage, Community signage or local paper
  • Let your friends know - via phone/Facebook/Twitter/ other social networks

5. Time management before, during and after the sale

Simply put, it takes a lot of work whenever you get involved in a garage sale. You         need to separate each main task and allocate specific times in different days to             avoid getting frazzled.

6. What to do with items that didn’t sell?

  • Just do a giveaway or donate to a local charity
  • Keep them for the next garage sale

7.  Build your year-long Garage Sale on Tradepal

  • No need to spend the day selling or post signs - do it all online
  • List an item, add an image
  • Set a Price or mark as a Giveaway
  • Share with friends and friends of friends

tradepal: how it works from tradepal on Vimeo.

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5 Simple Tips to Selling on Tradepal

Undust your cupboards: You have stuff around you worth gold!

1- Dare to list: It’s fast, easy and free!
Automated listing system: image suggestions. original price suggestion, enter item title, write (or copy paste) item description, set friendly price and… Shazam!

2- We’re among friends: Price Reasonably!
Offer a Friendly Price that’s attractive enough. Other users can vote on your pricing. Adjust pricing accordingly!

3- Promote and Share your item 
Share on facebook, twitter, Tradepal’s fanpage. It’s FREE!

4- Invite friends and followers
Share your garage sale with your friends via Facebook and Twitter. 

5- Communicate with buyers
Via internal Tradepal chat, comments, or email. 

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Tradepal wishes you a safe and happy holiday.  
In the spirit of Thanksgiving, celebrating the successes of others, random acts of kindness and paying it forward are key. Being thankful takes us one step closer to something bigger and greater than what is in the present.  
Simple Question:  What are you thankful for?

Tradepal wishes you a safe and happy holiday.  

In the spirit of Thanksgiving, celebrating the successes of others, random acts of kindness and paying it forward are key. Being thankful takes us one step closer to something bigger and greater than what is in the present.  

Simple Question:  What are you thankful for?

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[Infographic] Did You Know You Harbored $7k of Unused Items?


The idea of collaborative consumption goes beyond the concept of making money from your unused items as a way to supplement income, it is much bigger than that.

We are entering a new era of collaborative consumption and leaving behind the habits of hyper-consumption as we reevaluate our environment, economy and shift our consumer culture by making better choices.  These new choices and new behaviors will impact the future of our world.

As new startups emerge that raise awareness they also help to unlock how the Internet is building a global economy of shared goals - built on kindness to strangers, sharing and new ways to unleash acts of generosity. An article by Anya Kamenetz in FastCompany entitled, The Case For Generosity sheds light on this growing trend. 

Additional Reading:

Sustainability vs. the Storage Wars Epidemic

Are Yard Sales Losing their Curb Appeal?


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Infographic Featuring Collaborative Consumption

We at Tradepal recognize that collaborative consumption is a sustainable trend that represents a natural progression of our society. We believe that consumers are moving away from hyper consumption and entering a new era where sharing and reuse become the new norm.  Although triggered by the current economic cycle, the collaborative economy is here to stay. To support this trend the Latitude Group and Shareable Magazine completed a recent study on “the sharing economy” which reviews future consumption trends, one of them being Collaborative Consumption.

A startling statistic we came across highlighted that on average U.S. households have about $7K worth of unused items within their homes or stored away as cited by the NPD Group 2011 research.  Other research firms such as Forrester and Gartner as well as NPD Group have not provided any clear statistics on this “second hand market”.

Presently, it is unknown how much of that $800 billion dollar market is present online and offline. When viewing the existing peer to peer marketplaces for listing goods, much of the transactions on Craigslist go unnoticed due to competition for relevant placement and on eBay the majority of the transactions stem from power sellers or businesses. According to the Latitude Research - The Sharing Economy, by 2013 the sharing economy’s market share is estimated to reach $35B.

Collaborative Consumption
Collaborative Consumption Infographic By Promotional Codes

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